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FCI

Brand Launch with Animated Video

  • Advertising
  • Animation
  • Artwork
  • Branding
  • Brochures & Catalogues
  • Copywriting
  • Creative
  • Design
  • Print Production
  • Project Management
  • Signage
  • Strategy
  • Video
Brief

FCI were launching an innovative suite of Environmental reports, set to revolutionise the property and conveyancing market. Impact were tasked with creating the brand and launch materials.

However, the details were quite complex so the challenge was to communicate these messages in a simple and engaging manner.

As well as an advertising campaign, brochure and exhibition materials, FCI also required a video to present the products to the market.

Solution

Having first established the key brand values, we then looked at the features and benefits for each of the products and how we could express these clearly and concisely.

We felt a typographic route using simple messages on bold colours would best achieve all the objectives of the brief.

For the video we prepared storyboards of how we could convey these messages through simple but effective animation.

Result

On launch the advertising campaign and support materials created very strong and immediate awareness of both the brand and the range of products available.

The video was also very well received by agents and direct clients alike, with both feeding back that it really helped clarify the different products available, and helped the agents not only increase their understanding, but also their ability to sell on. 

Testimonial

What makes Impact stand out from the crowd for us is their ability to digest the brief and revert back with intelligent and fluent proposals. Rather than bombarding us with options that aren’t right they always offer a carefully thought out pitch with reasonable and appropriate variations. The process is always straight forward with Impact. Everyone in the their team is fluent in the project and a delight to work with. Creative, intelligent, and professional we highly recommend Impact.
Lee-Anne Fox, Senior Marketing and Communications Executive

 
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