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Silverstone Technology Cluster

Brand & Website

  • Artwork
  • Creative
  • Design
  • Print Production
  • Project Management
  • Strategy
  • Web Development


We were briefed to create an identity that represents the diversity of the members within the cluster and reflects the positive aspects of being part of a cluster environment.

Also a simple website was needed for launch where businesses could find out more information and register their interest in becoming a member.


The identity is made up of multiple segments and a multi-colour gradient to reflect the diversity of the companies within the cluster. The elements are moving both towards the centre and moving outwards to represent the process and purpose of the cluster which is to draw people to it and then promote the businesses within it to the outside world.

In addition, the identity is intended to be seen as a forward looking visionary eye to reflect the intentions and aspirations of the individuals and businesses within the cluster.


The website is currently at phase 1 and responsive across mobile devices with phase 2 being developed over the coming months.

The identity has been very well received by the client, who believe it has really given them the platform they needed to promote the cluster internally and to the rest of the world.     


“Impact’s design covered every aspect of what was a complex brief.

I and the other founding members of the cluster were impressed by the intelligence behind the brand that Impact brought through in their approach. 

A simple and straightforward process, delivered in six weeks and a result that exceeded our expectations; we couldn’t have asked for more.”

Roz Bird – MEPC, Founding Partner.

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