call 01732 897799
menu

Weald Smokery

Brand Positioning & eCommerce Website

  • Advertising
  • Artwork
  • Branding
  • Content Management System
  • Copywriting
  • Creative
  • Design
  • Direct Mail
  • eCommerce
  • Email Marketing
  • Photo Retouching
  • Photography
  • Signage
  • Store Design
  • Website Build
  • Website Design
Brief

Established in the 1990s on the Kent-Sussex border, Weald Smokery produces a range of high-quality smoked meats, fish and cheeses using traditional methods and equipment. It sells its products online to customers nationwide, and locally through its popular farm shop.

The company came to us for a strategic review of its branding and advice on how to give its website a more ‘premium’ feel. The client was particularly anxious to get across the expertise, passion and integrity within the business.

Solution

We began with detailed research into the national, regional and local fine food sectors, and the demographics of the various customer groups. This work gave us valuable insights into the Weald Smokery’s target audience, and highlighted the need to emphasise flavour in promoting its products. We also spent time talking to Smokery staff, to gain insights into the production process and capture the ‘passion’ within the company.

We presented our findings to the client, with a recommendation for a new e-commerce website with professional photography and copy focusing on the product story to create the desired premium feel.

Results

We produced a robust, contemporary and user-friendly new website, handling all aspects of the design, build, images, copy, SEO and e-commerce functions.

The site reflects this premium food producer. The hero food photography entices the visitor to “eat off the page” whilst the Kiln photography clearly presents the artisan nature of the production process.

Similar Projects
We can do the same for you

Give us a call on 01732 897799 or contact us here to discuss your next project.

  • IMAGE_1_WEALD-WEBSITE_Header
  • IMAGE_2_WEALD-WEBSITE_homepage
  • IMAGE_3_WEALD-WEBSITE_venison page view on tablets
  • IMAGE_4_WEALD-WEBSITE_2-screens
  • IMAGE_5_WEALD Smoked chicken with advacado
  • IMAGE_6_WEALD-WEBSITE_salmon
  • IMAGE_7_WEALD-WEBSITE_cheese
  • IMAGE_8_WEALD-WEBSITE_basket
  • IMAGE_9_WEALD_Multi-Box_1
  • IMAGE_10_WEALD Cheese
IMAGE_1_WEALD-WEBSITE_Header IMAGE_3_WEALD-WEBSITE_venison page view on tablets IMAGE_4_WEALD-WEBSITE_2-screens IMAGE_5_WEALD Smoked chicken with advacado IMAGE_6_WEALD-WEBSITE_salmon IMAGE_7_WEALD-WEBSITE_cheese IMAGE_8_WEALD-WEBSITE_basket IMAGE_9_WEALD_Multi-Box_1 IMAGE_10_WEALD Cheese PINTEREST_WEALD-WEBSITE