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Pearson Whiffin

Brand Identity and Website

  • Artwork
  • Branding
  • Content Management System
  • Copywriting
  • Creative
  • Design
  • Logo Design
  • Photography
  • Print Production
  • Project Management
  • Website Build
  • Website Design

Pearson Whiffin approached four Kent Agencies to present their credentials, with a view to creating their new website celebrating 10 successful years. The website had to reflect the position of the business, be fully responsive, content managed and be fully integrated with their job board software. Pearson Whiffin chose Impact as its preferred partner, based on creative and technical excellence. 


Impact’s first area of involvement was to extend the brief, to include a brand identity refresh. The brand itself was in excellent shape, however the logo and colour palette were considered out of keeping with the company and team we were dealing with. Quite simply, we wanted to create an image for our client that was reflective of their engaging professional manner. A new logo and developed colour palate were approved and the site design began.

Simplicity, to reflect the customer experience, was key in the design of this site and ultimately, the site contains only four principal pages, with the minimum of information being presented concisely and clearly.

There is a tendency in the recruitment industry to fall into the stereo-typical library image trap. We focused on three hero images, one being a superb shot of the team, again, keeping with the overall design of simplicity.

The site is fully responsive and reflects in the same simple manner, whatever device it’s viewed on. 


The site launched in July 2015 and, has been an instant success with all associated with the company and, a point of pride within the team. Reflecting Pearson Whiffin perfectly, it is now a case of the industry catching up to them. The new brand and website position them perfectly.


I’m proud of our new website! It reflects our business perfectly and was such a simple project, due to impact’s experience, efficiency and professional customer service.
Rob Pearson, Chairman – Pearson Whiffin

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