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St George PLC

Sovereign Court Branding and Marketing

  • Advertising
  • Artwork
  • Branding
  • Brochures & Catalogues
  • Copywriting
  • Creative
  • Design
  • Direct Mail
  • Email Marketing
  • Interactive PDF
  • Logo Design
  • Point of Sale
  • Print Production
  • Project Management
  • Strategy
brief

Impact won a three-way pitch to manage the launch and promotion of this highly prestigious development in Hammersmith, London, by St George plc (part of the Berkeley Group). Our initial task was to create a range of materials to assist with the off-plan sales and launch.

solution

The development was exceptionally high-spec, so it was vital the brochure design and production values reached the same standard. To achieve this we designed and produced the sales brochures making full use of the latest printing technologies. These included short pages on uncoated stock to add clarity to the content, and full-bleed ‘hero’ images on premium silk stock to add contrast and texture, all presented in a lay-flat finish. We also produced hoardings and signage for the site, promotional light boxes for a series of global launch events, plus e-mail templates, press advertising and direct mail launch invitations.

result

Sovereign Court achieved the highest level of ‘off plan sales’ within a month of launch than St George plc had ever previously achieved, with a higher proportion than normal coming from the UK. The marketing of Phase 2 has now been brought forward. Our creative response won the pitch with an innovative approach for the brochure design. Our strong project management skills then delivered a premium product right on schedule.

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Give us a call on 01732 897799 or contact us here to discuss your next project.

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