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Jaynic

Brand Creation for Business Estate

  • Advertising
  • Artwork
  • Branding
  • Brochures & Catalogues
  • Content Management System
  • Copywriting
  • Creative
  • Design
  • Direct Mail
  • Email Marketing
  • Logo Design
  • Photography
  • Print Production
  • Project Management
  • Strategy
  • Website Build
  • Website Design

BRIEF 

Suffolk Park is a major new business park on the A14 corridor, comprising 114 acres with outline planning permission for up to 2 million square feet of B1 and B8 employment space. 35 acres of the Park have been awarded Enterprise Zone status.

Longstanding client Jaynic required a brand created appropriate to the size and scope of the estate that would create a sense of place and position it as the most significant in Suffolk.

SOLUTION 

Impact provided a striking brand identity that runs throughout a significant amount of marketing materials including a website, logistics brochure, Enterprise Zone brochure, direct mail, advertising, email marketing and signage.

The brand exudes and speaks confidently to its market, consisting of both larger logistics companies and hi-tech SME’s and is flexible enough to be able to provide a wide range of marketing materials to both markets.

RESULTS 

The website and printed materials have been well received by all agents in the industrial sector with many complementing our client on the quality of the brand and material produced.

The brand continues to be rolled out in early 2018.

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