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Email Marketing


Email marketing could be considered the ‘direct mail of the digital age’.

The benefit of using email marketing is that you can target fans of your brand, leading to higher conversion rates. This in turn reduces wastage from targeting people who have no interest in your product or service: you are only talking to people relevant to you.

Very few marketing channels take advantage of impulse buying in the same way email marketing can. An individual can go from viewing a product to making a purchase in just a few clicks of a mouse button. It’s a low-cost advertising channel that allows you to be specific about who you target, based on criteria that you set. Within minutes of broadcasting a campaign you can see real results and activity through tracking open, click-through and conversion rates which makes it simple to amend any failings almost immediately. And if you make your emails easy to share, you can let your recipients do the promotional legwork and quickly give your campaign a truly global reach.

The Impact Email Marketing System (EMS) is a comprehensive online application that will allow you to build, send and manage all your email campaigns from a central location, wither at your desk or on the move.

The EMS will also help you manage your subscribers and see instant results through tracking statistics. From this you’ll learn their habits, which will help you better target your audience the more you use the system, maximising the success of your campaigns.

We can help you design and integrate multiple template systems that you can customise and update for future editions.

To find out more about our Email Marketing System please contact us on 01622 883380