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Branding

INCLUDES: BRAND RESEARCH / BRAND DEVELOPMENT / BRAND STRATEGY / BRAND GUIDELINES / LOGO DESIGN / STATIONERY DESIGN / BRANDED MARKETING MATERIALS

Even if you haven’t set out to develop a brand for your business, you still have one. The question is: does it represent your business accurately and deliver the fundamental objectives a brand should?

Your brand is the sum total of the experiences and perceptions your customers have of your business. Some you can influence, some you can’t.

The competition for customers has never been fiercer, so the importance of having a strong brand cannot be underestimated if your business is going to succeed. A well thought-out brand is an invaluable asset that sets a solid foundation for all your marketing communications.

Through our brand development process, we spend time understanding your business and what you do, research your market and define your customers and prospects. From this knowledge we formulate your brand values, which in turn help create your brand’s visual identity, and a tone of voice that resonates with your audience.

The result is a brand that will deliver your message clearly, connect emotionally, confirm and, over time, enhance your credibility and increase customer loyalty, all the while positioning you with the strongest platform to compete and excel in your market.

Brands developed with impact are everything you need them to be and with our guidelines you can be confident that your brand will retain its integrity and intended influence wherever it goes.

And if full brand development isn’t quite what you’re after we can develop your logo and refresh your existing brand if required and roll it out across all your marketing materials to give you a consistent approach in everything you do.