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W1 Restaurant

Branding, Website and Marketing

  • Artwork
  • Branding
  • Content Management System
  • Creative
  • Design
  • Logo Design
  • Print Production
  • Project Management
  • Strategy
  • Website Build
  • Website Design
brief

Following the exit of Gary Rhodes, this exclusive fine dining restaurant at the top of Park Lane required a complete rebrand, including a new website, a range of printed menus and other supporting material, all reflecting the restaurant’s exclusive proposition.

The menus were created freshly each day, so needed to be simply updated in house, whilst retaining a high tactile quality.

solution

Impact created a simple yet classy logo, further enhanced by strong production values, including multiple colour foil blocking and Colorplan uncoated covers set against a crisp, sharp white menu paper.

The website was built around a bespoke CMS, with large, rotating images presenting both the quality and refinement of the furnishings as well as detailed shots of the food.

We also designed Word templates so the restaurant could easily update the menus and overprint them onto fully branded pages.

 

Similar Projects
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Give us a call on 01732 897799 or contact us here to discuss your next project.

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