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Guoman Hotels

The Royal Horseguards Campaign

  • Advertising
  • Artwork
  • Branding
  • Copywriting
  • Creative
  • Design
  • Photography
  • Project Management
  • Strategy

With its associations with the Liberal Club and Sir Winston Churchill, The Royal Horseguards Hotel is steeped in history, as well as being one of the most architecturally stunning hotels in London. Having recently been awarded five-star status, a brand campaign was required to build awareness of the hotel.


Our creative quotes from Winston Churchill, with permission granted by The Churchill Trust. The photography combined models and architectural features to a specific art direction, with body copy covering the main proposition of Britishness, history and luxury.


The ads were exceptionally well received, significantly increasing awareness and inquiries. The campaign appeared in numerous publications, including Conde Nast and The Times Travel Magazine.

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