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Alsford Timber

eCommerce Website

  • Content Management System
  • Copywriting
  • Creative
  • Design
  • Digital Publishing
  • eCommerce
  • Email Marketing
  • Logo Design
  • Project Management
  • Strategy
  • Website Build
  • Website Design

Established for 130 years and with 18 branches across the South East, Alsford Timber needed to enter the e-commerce arena with a very professional and credible website. The site required a high level of functionality, allowing existing trade customers access to their unique rates via a dedicated portal. Crucially, it also had to link in real time to both the existing MIS for stock control across all the branches, and Sage to ensure accurate invoicing and accounting control.


The project was split into two key areas: technical, covering all the coding and development to ensure the site functioned correctly; and creative, to ensure the site looked good and provided the best possible customer journey and experience for both retail and trade users.

Impact introduced a fresh colour palette, together with a range of icons for quick links to key areas of the site. As part of the functionality, we developed “Timber tallies” to give users choice in how they ordered their timber, automatically calculating various length options.


In the first three months from launch, visitor numbers increased substantially, and revenue exceeded all expectations. Following a promotional e-mail campaign, visitor numbers doubled from 8,000 to 16,000. The website not only stands up against many larger, big brand sites, it also continues to drive considerable revenue into the business.


We looked at a number of companies in the initial process, but Impact stood out, not only from their understanding of the market and creative abilities but, fundamentally, they came up with the technical solution to a very complex back end development requirement. Their project management skills made what could have been a very difficult and stressful process surprisingly easy and I have no hesitation in recommending them to anyone looking for a creative and pro-active web development team.
Kevin Babbage, Online Commercial Manager.


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