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St John Ambulance

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The St John Ambulance (SJA) National Accounts team required a marketing pack suitable to impress clients who would use the UK’s Number One First Aid brand on a National level.

For clients with a larger than average spend it was important that they would see SJA as a provider capable of delivering not only the high levels of quality, but also capable of delivering these services across the entire country so a confident and standout pack was required.


Impact pushed the boundaries of the identity and traditional folder formats to produce a simply stunning six page folder with full capacity pocket capable of taking 9 inserts. Various safety features were designed into the folder to stop the inserts from falling out and keeping the pack rigid.

The use of matt laminate and spot UV throughout gave the folder a tactile and quality feel.

The inserts, ranging from 4-6 pages were also highly designed and produced to a quality spec giving the entire pack a chance to standout against the competition.


The pack has been described as taking marketing material to a new level and although only just launched is receiving excellent feedback.


“I should also let you know that our team of National Account Executives LOVE their new sales pack. I’ve had phone calls telling me how proud they are to have something so slick and professional to leave with prospective clients.” 

Jude Pearson – Marketing Manager.

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