Marley Alutec

Alutec Branding and Marketing

• Artwork
• Branding
• Brochures & Catalogues
• Creative
• Design
• Email Marketing
• Logo Design
• Print Production
• Project Management
• Strategy

brief

To review and update the existing logo, create a hierarchy for product range logos, and design a suite of literature based on the new style.

solution

We made a small, subtle but very effective change to the existing parent logo by introducing a different font. We then developed a colour-coded logo for each product range, based following on the parent, to work both alongside the Alutec logo or separately. Finally, we created a striking range of literature using natural images to hint at the environmental benefits of the products. Again, each range has its own image for ease of recognition.

result

A successful launch at one of the industry’s main shows, Ecobuild.

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