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The Oxford Science Park

Park Life Brand & Website

  • Branding
  • Content Management System
  • Copywriting
  • Creative
  • Design
  • Logo Design
  • Project Management
  • Strategy
  • Website Build
  • Website Design
Brief

The Oxford Science Park required a new internal brand to launch to the 2,500+ people who create the vibrant community at the Park.

The principal execution of this was to be a fully content managed website allowing the park to communicate on a daily basis with this audience, however, clever on-site advertising was also required to promote news and events around the park.

It was essential that the internal brand be in complete synergy with the external brand Impact had created earlier in the year and which was launched in March.

Solution

The external brand is a globally professional impactful design and we were keen to be able to build on this and create a friendly face to this brand. And that’s exactly what we did.

By placing a friendly smile within the iconic “O” we were able to bring a sense of fun to the brand that worked in perfect synergy.

We then took this further by using the “O” in an illustrated format to promote events throughout the park with a sense of fun, whilst still building the profile of the “O”.

A softer palette, and lighter fonts have all added to the brand and website appealing to the internal audience.

The website was designed and produced over an 8 week concept-to-completion timescale and is fully responsive on all popular devices.

Result

Our Content Management System, which works in synergy for both external and internal sites, is so simple to use that the Park were using it the day after training. The result is the site is always kept up-to-date which is hugely important, when wanting to capture the loyalty of the parks many members, so that they return again and again.

The branding, design and usability has been well received and the simple navigation has ensured that the site is useful to all.

 

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Give us a call on 01732 897799 or contact us here to discuss your next project.

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