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Quiss Technology plc

Brand refresh & logo development

  • Advertising
  • Artwork
  • Branding
  • Brochures & Catalogues
  • Creative
  • Design
  • Exhibition Design
  • Image Sourcing
  • Logo Design
  • Print Production
  • Project Management
Brief

Having had much the same look for 25 years, Quiss (pronounced ‘kiss’) felt that a change was needed. Especially as the appearance of the logo and its colour seemed to vary across all the material in circulation. Our brief was to review the current suite of literature and other material, make recommendations for improvements, and develop a brand style for the marketing material starting with a series of pull up banner stands.

Solution

We started with a minor adjustment to the logo to make the ‘Q’ more distinctive. Then we looked at a colour palette to work across the various product logos. Finally a design style including use of modern icons to highlight particular services completed the look. This was rolled out across a range of display material and was followed by a new suite of literature.

Result

Initial feedback is very positive. The usage guidelines we have put in place for the logo and colour will ensure a more consistent appearance.

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